Celebrating its fifth consecutive year on the Fast Track 100 league table, Innocent has kept business booming by becoming a brand that is synonymous with healthy lifestyles and eco-friendly values. Its pulped-fruit drinks with no additives are now sold in 10 European countries. Its newest offering is a line of gourmet vegetarian instant meals, including Moroccan squash tagine and Tuscan bean stew. Founders Richard Reed, Adam Balon and Jonathan Wright claim their new “veg pots” fulfil your five-a-day fruit and veg requirement when finished off with a smoothie. The London company’s sales have grown 89% a year from £16.7m in 2004 to £113.2m in 2007.
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