Fast Track 100

Celebrating its fifth consecutive year on the Fast Track 100 league table, Innocent has kept business booming by becoming a brand that is synonymous with healthy lifestyles and eco-friendly values. Its pulped-fruit drinks with no additives are now sold in 10 European countries. Its newest offering is a line of gourmet vegetarian instant meals, including Moroccan squash tagine and Tuscan bean stew. Founders Richard Reed, Adam Balon and Jonathan Wright claim their new “veg pots” fulfil your five-a-day fruit and veg requirement when finished off with a smoothie. The London company’s sales have grown 89% a year from £16.7m in 2004 to £113.2m in 2007.

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Company details
Year2008
Rank36
Companyinnocent
ActivityFruit drinks maker
LocationWest London
Annual sales rise over 3 years89.14%
Latest sales £000s*113,193
Staff280
Founded1999
Websitewww.innocentdrinks.co.uk

If applicable:

* supplied by company † annualised figure