Fast Track 100

The fruit-drinks maker Innocent hit controversy this year when it started selling smoothies through McDonald’s. Perhaps more in line with what customers have come to expect from the brand, Innocent also led the way in sustainable manufacturing by launching the first bottle made entirely from recycled plastic. Launching its products in Germany and Sweden and the growing popularity of its new This Water range helped to boost the company’s sales 92% a year from £10.6m in 2003 to £75.6m in 2006. Founded by Richard Reed, Adam Balon and Jonathan Wright, Innocent is celebrating its fourth year in a row in the Fast Track 100.

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Company details
Year2007
Rank40
Companyinnocent
ActivityFruit drinks maker
LocationWest London
Annual sales rise over 3 years92.25%
Latest sales £000s75,639
Staff121
Founded1999
Websitewww.innocentdrinks.co.uk

If applicable:

* supplied by company † annualised figure