Fast Track 100

Innocent’s three founders dreamt up the idea for the company while on a snowboarding holiday in 1998. They have managed to do what big drinks companies told them they couldn’t: make a profit from 100% fruit smoothie drinks for a mass market. Headed by Richard Reed, Adam Balon and Jonathan Wright, the company supplies most British supermarkets, Starbucks, Boots, and cafes and delicatessens nationwide. Contracts worth up to £1m a year, combined with creative marketing and new products, including a one-litre carton for supermarkets, have boosted sales 108% a year, from £1.9m in 2001 to £16.7m in 2004.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
ActivityFruit drinks maker
LocationWest London
Annual sales rise over 3 years107.63%
Latest sales £000s16,676

If applicable:

* supplied by company † annualised figure