Profit Track 100

In a decade of making pulped-fruit drinks, Innocent has established a brand that is recognisable for its healthy ingredients, eco-friendly values and quirky marketing campaigns, such as the tiny woolly hats worn by its winter smoothies. Its products are sold in 10 European countries. Founders Richard Reed, Adam Balon and Jonathan Wright have most recently started offering “veg pot” ready-meals in flavours including sweet potato chilli, as well as their own orange juice. The company also publishes a guide to wellbeing entitled “Stay healthy. Be lazy.” Profits at the London company have grown 85% a year from £1.7m in 2004 to £11.1m in 2007. Coca-Cola took a minority stake in Innocent for a reported £30m this month as the company looks to raise money to expand further overseas.

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Company details
ActivityFruit drinks maker
LocationWest London
Annual profit growth85.39%
Latest profits £000s11,113
Latest sales £000s113,193

If applicable:

* supplied by company † annualised figure ‡ profits = ebitda