SME Export Track 100

Wayne Edy, 51, started selling specialist running shoes from the back of his truck at off-road races 12 years ago. Focusing on lightweight products, Inov-8 now sells its range of more than 80 trail, off-road and fitness shoes in nearly 70 countries. Exports reached £9.1m in 2013.

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Company details
ActivitySpecialist shoe retailer
LocationCounty Durham
2 yr av intl sales growth % pa84.29
International sales £000s9,087
Total sales £000s17,373

If applicable:

* Supplied by company † Annualised figure