Dancing penguins holding tubs of Cadbury’s ice cream is one example of the branding campaigns developed by this London firm. Its technology wraps ads around a publisher’s website, and more than 120 publishers — including the Daily Mail, Channel 4 and Sky — use its formats. With offices in Germany, Singapore, Hong Kong and Australia, chief executive Hugo Drayton, 55, led the company to sales of £16.8m last year.
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