Set up in 2009 by Simon Ward, 46, a former commercial chief executive of St Ives, this Birmingham firm provides software that helps marketing teams save money and improve efficiency. Its customers include Marks & Spencer, Sainsbury’s and Puma and sales in 2013 jumped to £43.3m. It set up an office in New York in the spring to support Pret A Manger, one of its UK customers that is growing in America. Bridgepoint Development Capital bought the company from Isis Private Equity in a management buyout in April for an undisclosed sum.
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