Instarmac manufactures cement and bitumen-based products, such as pothole filler. It started exporting its Ultracrete Instant Road Repair in the mid-1990s and now has representatives producing and distributing its road repair materials worldwide, including in Japan, Germany, Australia, Italy, South Africa and Malaysia. Led by managing director, John Holcroft, 46, overseas sales reached £2.2m in 2012.
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