SME Export Track 100

Simon Nixon, 39, developed Instasmile’s patented clip-on veneers in 2012 after noting a lack of affordable, non-surgical dental cosmetics on the market. It offers three types, priced from £125 to £750, which can be ordered online after completing a dental assessment at home. International sales hit £3.5m last year, helped by growing popularity in the US. In October, it expanded its team to more than 60 staff and moved into new offices in Greater Manchester.

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Company details
Year2019
Rank23
CompanyINSTAsmile
ActivityDental veneer retailer
LocationManchester
2 yr av intl sales growth % pa114.69%
International sales £000s*3,546
Total sales £000s*5,580
Staff45
Founded2012
Websitewww.instasmile.com

If applicable:

* Supplied by company † Annualised figure