Chief executive Simon Nixon, 39, ran a cafe before moving into the dental trade. The self-funded entrepreneur noted that there was a lack of affordable, non-surgical dental cosmetics on the market and so developed INSTAsmile’s patented clip-on veneers in 2012. They can be ordered online by customers in the UK, America, Australia, Canada and Ireland after they complete a dental impression at home, and range in price from £250 to £749. Sales hit £6.5m this year, buoyed by its offering of interest-free payment plans. The firm recently moved into a new office in Merseyside and is planning to enter further overseas markets.
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