This company runs an independent website that compares insurers for consumers and small businesses. By searching the online insurance market it steers customers to insurers that match their profile. The panel of insurers includes brokers, intermediaries and direct insurers. The company has built a distribution network of more than 100 websites, including Tiscali and Lycos, which generates referrals to insurers. Insurancewide.com was founded by James Harrison with backing from Cox Insurance Holdings, Freeserve and GlobalnetFinancial. Sales, which come from commission, have risen 164% a year from £237,000 in 2001 to £1.6m in 2003.
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