IntelliFlo develops web-based software used by the likes of Axa and Nationwide to manage portfolio valuations, mortgage applications, commissions and compliance. Chief executive Nick Eatock founded the business in 2004 when he led a management buyout from Inter-Alliance, an investment advisory service provider. The Surrey company claims that its user base has increased from 26 in 2004 to 6,500 in 2010, and that the rise in the popularity of cloud computing helped sales to grow 50% a year from £1.8m in 2006 to £5.9m in 2009.
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