North London-based Interactive Ideas distributes IT infrastructure systems, such as Linux, and network management software, through corporate, government and educational resellers. Led by founder and managing director Mike Trup, international sales grew 30% a year from £5.5m in 2009 to £9.3m in 2011 as the needs of existing clients expanded, particularly in Germany – Europe’s largest IT market. The firm anticipates more growth there, as well as in Austria and Switzerland.
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