International Track 200

North London-based Interactive Ideas distributes IT infrastructure systems, such as Linux, and network management software, through corporate, government and educational resellers. Led by founder and managing director Mike Trup, international sales grew 30% a year from £5.5m in 2009 to £9.3m in 2011 as the needs of existing clients expanded, particularly in Germany – Europe’s largest IT market. The firm anticipates more growth there, as well as in Austria and Switzerland.

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Company details
Year2012
Rank143
CompanyInteractive Ideas
ActivitySoftware distributor
LocationNorth London
2-yr av intl sales growth pa29.56%
International sales £000s9,263
Total sales £000s31,390
Staff51
Founded1994
Websitewww.interactiveideas.com

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* Supplied by company † Annualised figure