This Lincolnshire firm buys established ecommerce retailers and incorporates them into its group. Set up in 2006, co-founders Martin Brailsford, 42, Ian Bristow, 42 and Dominic Scott, 41, built its proprietary platform “Reactor” from scratch, and it now powers 13 sites across sectors such as equestrian, action sports, outdoor and fashion. International sales reached an annualised £8.4m in 2017, and it has since acquired surf, snow and skate retailer Surfdome, and British apparel retailer Country Attire.
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