When the Department of Health wanted to target 18 to 30-year-olds with the safe-sex message, it hired Iris. The firm designed a campaign in which a Radio 1 DJ initiated on-air discussions, a condom maker provided free samples, and quirky scratch cards with the safe-sex message were distributed at music festivals. The company was launched in 1999 by Ian Millner and Stewart Shanley and has offices in New York and Singapore. It has a number of high-profile clients, including Sony Ericsson, Manchester United, Shell and Coca-Cola. Sales have grown 57% a year, from £4.4m in 2001 to £17.1m in 2004.
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