Set up by 50-year-old Simon Ward in 2009, ITG offers data-driven marketing services in 120 countries for brands such as Heineken, Puma and Renault. In 2016, the Birmingham company expanded by acquiring data management specialist Creator for an undisclosed sum. In 2017, international sales hit £12.1m, and Equistone bought the business from fellow private equity house Bridgepoint to support growth in the US and Europe.
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