During the pandemic, this Birmingham marketing technology group has filmed socially distanced campaigns, supported the Co-op’s Coronavirus Fund and helped build the Staffline recruitment agency’s Feed the Nation website. Set up by Simon Ward, 52, in 2009, ITG offers data-driven marketing services in 120 countries for brands such as Heineken, Puma and Renault. In 2016, the group expanded by acquiring data management specialist Creator for an undisclosed sum. Sales hit £135.4m last year, and in 2017 Equistone bought the business from fellow private equity house Bridgepoint to support growth in the US and Europe.