Straight out of university, friends Peter Williams and Rob Shaw used savings and credit cards to open a clothes store in Devon, selling casual, preppy gear to affluent university students. Today their firm, Jack Wills, has more than 40 stores in Britain and America. It also has an Aubin&Wills brand for older customers. Due in part to expansion in America, sales grew by 81% a year, from £10.9m in 2007 to £64.8m in 2010.
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