Profit Track 100

Car dealer JCT 600 takes its name from the licence plate of chairman Jack Crossley Tordoff’s first Mercedes 600, which by chance incorporated his initials. In the 1990s Tordoff saw a growing market for luxury cars and expanded the Bradford company his father founded in 1946 to 21 franchises, cornering the market in northern England. He hired a marketing analyst in 1997, used demographic profiling software to spot sales trends and customers, and beefed up pre- and post-sales services to win a repeat business rate of 50%. JCT 600 has grown profits by 32% pa, from £3.8m in 1995 to £8.6m in 1998, while sales rose by 20% in the same period to £231.5m. The company attributes the profit growth in part to centralising office systems and investment in staff training.

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Company details
ActivityCar dealer
Annual profit growth31.79%
Latest profits £000s8,620
Latest sales £000s231,470

If applicable:

* supplied by company † annualised figure