Car dealer JCT 600 takes its name from the licence plate of chairman Jack Crossley Tordoff’s first Mercedes 600, which by chance incorporated his initials. In the 1990s Tordoff saw a growing market for luxury cars and expanded the Bradford company his father founded in 1946 to 21 franchises, cornering the market in northern England. He hired a marketing analyst in 1997, used demographic profiling software to spot sales trends and customers, and beefed up pre- and post-sales services to win a repeat business rate of 50%. JCT 600 has grown profits by 32% pa, from £3.8m in 1995 to £8.6m in 1998, while sales rose by 20% in the same period to £231.5m. The company attributes the profit growth in part to centralising office systems and investment in staff training.
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