With a keen interest in perfecting both form and function, brothers Richard and Antony Joseph started the company with a single product in 2003. They now market 250 different kitchen items in 61 countries, with customers including John Lewis and Bloomingdale’s. Their colourful range has been showcased in the Big Brother house, and the company has benefited from the “stay at home” culture encouraged by both cookery programmes and the recession. Sales rose by 76% a year, from £2.2m in 2007 to £12.3m in 2010.
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