With the motto “Established in the fields of Great Britain”, Joules now offers a wide range of clothing and footwear for men, women, children and babies. Since Tom Joule bought the firm from his father in 1994, he has branched out into bathroom, kitchen and general homeware products, contributing to sales growth of 54% a year, from £14.1m in 2007 to £51.2m in 2010. Joules now has 59 stores in the UK and a network of distributors in mainland Europe and the US. It also sells through various retailers, including John Lewis, Harrods and Boots.
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