“Where country meets fashion” is the motto of this Leicestershire clothing retailer. While its polo shirts, wellies and sweaters are now sold by the likes of Harrods and John Lewis, it also sells through Countrywide Farmers and at local country shows. Founder Tom Joule started off with £500 and a small business selling other branded clothing at country shows, and has since launched a retail website and catalogue business selling clothing to customers in Europe and America. Opening six new retail stores this year has helped to grow sales 55% a year from £5.9m in 2005 to £22.2m in 2008.
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