In 2014, founder and chief executive Jamie Bolding, 28, created Viral Thread, a social media video channel. The business has grown to create more original content and operates themed channels specialising in food, DIY, sport and pets. It is highly visible on Facebook, with 85m followers on social media and 3bn monthly video views. It has diversified with six delivery-only restaurants and Lovimals, an ecommerce business. Sales reached £16m in 2018. Last year the business was valued at £50m, after securing £3m funding from Edge Investments.
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