Keepmoat focuses on community regeneration, and earns most of its revenue by refurbishing rented homes for local councils. Last year, it built 300 new properties for housing associations in the Midlands and north England, and it also built 600 new homes for sale on the open market. These are aimed at first-time buyers, and on average they sell at less than £100,000. A combination of long-term contracts and rising house prices has helped Keepmoat to increase its profits by 63% a year from £4.5m in 2001 to £19.7m in 2004.
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