Companies such as Transport for London, Jaguar Land Rover and BP turn to Keytree to solve business problems, which it tackles on its digital design and SAP software. The London firm, founded in 2006 by Dan McNamara, 42, Tim Kyle, 40, and Anthony Aughterson, 41, also develops mobile business apps and is working on a number of new products, including augmented reality software and virtual reality headsets. Keytree employs 120 people and its sales rose to £11.7m last year.