Kiddylicious’ baby and toddler snacks include tomato, kale and spinach straws, rice wafers and puffed pea pod snaps. They are sold in Carrefour and Aldi stores across Asia and Europe, and in Walgreens and Toys R Us in the US. Bespoke product development for new markets helped international sales hit £1.3m in 2015, a figure the firm plans to double this year as it expands its foreign markets from 22 to 30 countries. The Buckinghamshire company was launched in 2009 by ex-M&S food scientist Sally Preston, 52.
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