This firm says 12m unique users visit its site to play card games and puzzles online, both casually and in tournaments. The website takes a 25% commission on its pay-to-enter games, and licenses popular television spin-off games such as Deal or No Deal. All games are developed in-house and the site also provides a social forum where players can interact. The company says that 60% of users are women aged 25 and over. King.com was founded in 2003 by Riccardo Zacconi and Toby Rowland. International expansion and the launch of onsite advertising have led to sales soaring 133% a year from £1.6m in 2004 to £20.3m in 2007.
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