This London company’s customers are predominantly women, most of them aged over 25, who pay £1 a time to play card games and puzzles online, either casually or in tournaments. The company receives 25% of entry fees for hosting the games and pays out the rest in prizes. King.com was founded in 2003 by joint chief executives Toby Rowland, son of the late Lonrho boss Tiny Rowland, and Riccardo Zacconi. International expansion has helped sales grow 184% a year from £1.6m in 2004 to £13m in 2006.
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