Alphabet cushions in Arabic have helped the Middle East become this Kent-based firm’s fastest-growing overseas market. Chief executive Jan van der Velde, 53, set up Kit for Kids in 1993, and has now expanded its range to include mattresses and changing mats, as well as classroom furniture. With an office in Dubai, a factory in Romania, and distribution centres in the UK, US and the Middle East, exports hit £2.3m in 2016. The company plans to expand into India.
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