How do you research a product before you buy online? Latitude claims that most of us type keywords into a search engine such as Google. Clients such as Ocean Finance use Latitude’s software to purchase prime positions on search-engine pages so that consumers will be drawn to their sites. The Warrington company originated from the internet firm Corporem, which was turned around by chief executive Dylan Thwaites and relaunched in 2001. Sales have grown 191% a year from £2.2m in 2003 to an annualised £18.7m in 2005.
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