The likes of Land Rover, Haven Holidays and Bet365 turn to this London company to provide digital marketing services. Latitude can bid for positions on search engines, insert advertising such as banner ads and pop-ups, and analyse how search-engine keywords are performing. In 2008 the private-equity house Vitruvian Partners backed a management buyout in exchange for a 50% stake, and this move led to the appointment of Alex Hoye as chief executive. Sales have risen 51% a year from an annualised £17m in 2005 to £58.7m in 2008.
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