This Bristol company claims that its lead-generation technology sits between 300 affiliate websites and 12,000 mortgage providers and financial advisers. If a consumer is using a price-comparison website to find, say, the best deal on a mortgage, Leadbay’s technology picks out the mortgage adviser that is best suited to the consumer and sells the lead to the adviser, who is then free to contact the consumer and try to clinch a deal. The company was co-founded by chairman Maarten Westerduin in 2003, and its sales have grown 86% a year from £964,000 in 2005 to £6.2m in 2008.
This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.