When Ian Henry took over Sunway Travel, trading as Leger Holidays, in 1993 on the death of his father, the Rotherham-based company was severely undercapitalised. Investment of £1m from venture capital group 3i and strategic direction from an experienced new chairman, Roger Davies, helped transform the situation. The European short-break coach holiday operator has driven up profits by 67% pa, from £658,000 in 1995 to £3.1m in 1998, while sales have increased by 23% pa to £23.8m in 1998. Davies attributes this growth to tight pricing and the introduction of new specialist holidays, particularly trips to Disneyland Paris where it has been appointed the preferred UK coach tour partner. Leger Holidays has exploited a market where people are taking shorter, but more frequent breaks and has benefited from sterling’s strength in Europe.
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