This group’s multi-attraction smartcards are used by 3m sightseers in 37 cities on five continents. It also builds software for tourist boards to manage their own smartcard systems. In 2016, Exponent bought the business for an undisclosed sum, and the next year merged it with its American company, Smart Destinations, and acquired the New York Pass. The deal made the group the world’s largest operator of its type. In 2018, the company began to work with the Shanghai-based booking platform Ctrip to capitalise on Chinese tourists visiting Europe. Sales, which consist of the total value of cards sold, hit £276.8m last year, under chief executive Ted Stimpson, 52.
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