This company’s smartcards give tourists access to attractions from encounters with dolphins in Hawaii to historical tours of Rome. In 2016, the private equity firm Exponent bought the business for an undisclosed sum. The following year, it absorbed its American portfolio company Smart Destinations and acquired the New York Pass. In 2018, the company formed a partnership with the Chinese travel group Ctrip to capitalise on Chinese tourists visiting Europe. Overseas sales reached £252.5m that year. This year, Jon Owen, 46, took over as chief executive from Ted Stimpson, 53, who is now president.
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