From the Louvre to the Empire State Building, the Leisure Pass Group runs smartcards that give tourists cheaper entry to attractions in cities including London, New York, Paris and Berlin. Based in London and led by chief executive Darran Evans, 50, private equity firm Primary Capital backed a management buyout in 2012, paying a reported £17.5m for a 75% stake. Profits were £10.4m in 2013.
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