The Leisure Pass Group runs smartcards that give tourists cheaper entry to attractions in cities including London, New York, Paris, Berlin and Philadelphia. Customers include tourists, travel agents, hotels and airlines, earning the company £16.2m in international sales last year. The London firm is led by chief executive Darran Evans, 50, and majority-owned by private-equity firm Primary Capital, which backed a £30m buyout in 2012.
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