Since it launched its London Pass in 1999, 2.5m visitors have used this firm’s smartcards to access more than 60 attractions in the capital at reduced prices. The company also operates cards in Paris, Berlin and Dublin, while cities such as New York and Stockholm use its software in their smartcards, pushing international sales to £56m last year. The London firm is led by chief executive Darran Evans, 51, and majority-owned by Primary Capital, which backed a £30m buyout in 2012.
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