Lexon distributes medicines to 700 independent pharmacies in the West Midlands. It has carved out a slice of Britain’s drug market by offering fast delivery at competitive prices. The Worcestershire company promises same-day delivery in the Midlands and 24-hour delivery nationally. It also undercuts the prices of its rivals by ‘parallel importing’ – buying pharmaceutical products cheaply on the Continent and selling them in Britain. Pharmacist Nitin Sodha set up Lexon in 1995 with his brothers, Pankaj and Anup, and his nephew, Pritesh Sonpal. Sales have grown 68% a year from £4.6m in 1997 to £21.7m in 2000, when the company had 65 staff.
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