This London company serves up nutritious treats for pets, with its lines including a Christmas advent calendar for dogs containing hand-baked cheese and apple biscuits. The company was founded by Henrietta Morrison, 47, after she cured her border terrier’s ailments with a superfood diet. It now sells more than 50 varieties of cat and dog food that is stocked by Waitrose and Tesco. The foods are developed with the advice of a homeopathic vet, a nutritionist and a panel of canine tasters, and have generated £11.7m in sales this year. Catterton Partners invested for an undisclosed minority stake in August.
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