Fast Track 100

This London company serves up nutritious treats for pets, with its lines including a Christmas advent calendar for dogs containing hand-baked cheese and apple biscuits. The company was founded by Henrietta Morrison, 47, after she cured her border terrier’s ailments with a superfood diet. It now sells more than 50 varieties of cat and dog food that is stocked by Waitrose and Tesco. The foods are developed with the advice of a homeopathic vet, a nutritionist and a panel of canine tasters, and have generated £11.7m in sales this year. Catterton Partners invested for an undisclosed minority stake in August.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
CompanyLily’s Kitchen
ActivityPet food manufacturer
LocationNorthwest London
Annual sales rise over 3 years97.68%
Latest sales £000s*11,704

If applicable:

* supplied by company † annualised figure