Lineup Systems provides advertising platforms and solutions to the world’s largest media companies across print, broadcast and digital media. Its products are used by more than 1,600 media organisations in 33 countries, such as the Toronto Star, Time Inc and News UK, publisher of The Sunday Times. The company was formed in 2010 in a buyout from Metro International — now another of its customers — led by Michael Mendoza, 40, chief executive. NVM Private Equity invested £3m in 2012 to help the company’s overseas growth. Sales reached £5.4m last year.
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