Lineup Systems provides advertising platforms and services to some of the world’s largest media companies across print, broadcast and digital media, such as the Toronto Star, Time Inc and News UK, publisher of The Sunday Times. Applications include integrating the booking and invoicing process across different media. The company was formed in 2010 in a buyout from Metro International — now another of its customers — led by chief executive Michael Mendoza, 41. NVM Private Equity invested £3m in 2012 to help the company’s overseas growth. Sales reached £7.3m last year.
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