Frustrated that he couldn’t find his ideal bed, Charlie Marshall, 39, set up his own firm selling beds and mattresses five years ago. The Sleep Room, as it was called, has since expanded its range to include sofas, wardrobes, and kitchen tables. Rebranded as Loaf last year, it aims to become a one-stop shop for all home furniture. A third of customers visit its showroom in West London before they buy. Sales were £7.8m this year, and Marshall plans to make Loaf a £100m turnover business within four years.
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