Starting as a PlayStation games developer in 2009, this Nottingham based business switched to creating its own games for mobile six years ago. Since then, its core product, Avakin Life — where people can customise their avatars in a virtual world — has reached 2m downloads a month and 70m active users. Led by co-founder and chief executive Halli Bjornsson, 52, the company generated sales of £17.9m this year, helped by a Christmas promotion in which 4.5m festive gifts were sent to more than 1m players. The game has also proved an international hit, with 95% of revenue coming from overseas, primarily America, Brazil and Russia.
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