The rise of the television talent show and the popularity of West End theatre have stood this online-ticket retailer in good stead. Some 75% of its revenue comes from theatre-ticket sales, and the rest from the sale of discounted theatre-and-dinner packages. London Theatre Direct was founded in 2000 by managing director Francis Hellyer and director Emmanuel Ciolfi using personal funds. Its sales have risen 55% a year from £1.9m in 2004 to £4.6m in 2006.
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