Dial-A-Flight is the largest and best-known member of the Lotus Group of travel companies. It claims that all calls to its booking hotline are answered live within five seconds, and says that more than 500,000 people book its flights each year. It also offers hotels and holiday packages. The group includes Supertravel, a ski and golf specialist, and Lotus Conferences and is run by co-founder Peter Stephens, who is the majority owner. Despite the economic downturn, sales reached £270.8m in 2008.
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