Worn by models and celebrities including Love Island runner-up Molly-Mae Hague, this firm’s clothing is sold directly through its online stores, which serve the UK, EU, US and Australia. Its website features an online ‘fitting room’ which suggests the most suitable product for the customer, based on their measurements and preferences. It was founded in 2016 by chief brand officer Melanie Paradise, 27, and chief executive Daniel Marsden, 28. Sales hit £5.8m this year, and are forecast to reach £13m in 2020, helped by the company’s move into a new 37,000 sq ft unit in Solihull in July.
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