Lovecrafts provides a meeting place for craft lovers across Europe and the US through its loveknitting.com and lovecrochet.com websites. Users swap ideas and buy products and patterns, before sharing photos of the results. It was founded in 2012 by Cherry Freeman, 41, Nigel Whiteoak, 43, and Edward Griffith, 42, and has raised £18m in venture capital. Sales were £10.9m this year, and it expects to raise more funding in 2017 to help increase its share of the global crafts market, estimated to be worth $100bn
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