LoveCrafts provides a meeting place for craft lovers across Europe and America through its loveknitting.com and lovecrochet.com ecommerce websites. Users swap ideas and buy products and patterns, before sharing photos of the results. It was founded in 2012 by Cherry Freeman, 41, Nigel Whiteoak, 44, and Edward Griffith, 43, and has since raised £44m from investors including Scottish Equity Partners to help increase its share of the global crafts market, estimated to be worth $100bn (£77bn). Sales were £18.1m this year, and LoveCrafts plans to create more online communities, encompassing sewing, quilting, papercraft, baking and cake decorating.
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