A television advertising campaign featuring clips from well-known films should mean that most people will be aware of this London company. Lovefilm.com provides online DVD rental and movie downloads to subscribers in Britain and on the Continent. It has recently developed a digital on-demand service to integrate with internet-enabled Sony television sets. The company was founded in 2002 and is led by chief executive Simon Calver, with backing from a private equity consortium that includes Index Ventures and DFJ Esprit. Sales grew 52% a year from an annualised £27.6m in 2006 to £97.2m in 2009.
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